Lilly Pulitzer hosted a launch partyin collaboration with Target at Bryant Park Grill in New York City, on Wednesday April 15, 2015 .The Lilly Pulitzer for Target collection launches on Sunday April 19, 2015
Ellie Kemper in a blue and white floral print dress.
Emmy Rossum in a orange printed dress.
Kate Bosworth in a sleeveless yellow print dress styled with black flat shoes and a Mark Cross bag .
The 250 piece collection for women and girls, home, entertaining, travel, and beach gear, priced from $2 to $150, features 15 prints created by Lilly Pulitzer for this limited edition line.