Julia Roberts was chosen by creative director of Givenchy Riccardo Tisci to star in the brands Spring 2015 ad campaign.
“The mood of the show was about this very powerful woman, and Julia represents this very much,” he told WWD.
The ads were photographed in black and white by Mert Alas and Marcus Piggott and will be on the newsstands in March .
“I decided to make her more intellectual, more serious, more pure,” Tisci told WWD. “It’s a different, fresh, new way to see Julia — really cool and urban, I think.”
“She’s incredible as a woman. I love her so much: she’s funny, ironic, intelligent, cultured — everything,” he told WWD about Roberts. “She represents the couture part. It’s important to show your iconic work. I want to build what is the real classic wardrobe.”