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Julia Roberts was chosen by creative director of Givenchy Riccardo Tisci to star in the brands Spring 2015 ad campaign.

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“The mood of the show was about this very powerful woman, and Julia represents this very much,” he told WWD.

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The ads were photographed in black and white by Mert Alas and Marcus Piggott and will be on the newsstands in March .

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“I decided to make her more intellectual, more serious, more pure,” Tisci told WWD. “It’s a different, fresh, new way to see Julia — really cool and urban, I think.”

“She’s incredible as a woman. I love her so much: she’s funny, ironic, intelligent, cultured — everything,” he told WWD about Roberts. “She represents the couture part. It’s important to show your iconic work. I want to build what is the real classic wardrobe.”

 

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