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Rihanna is Puma’s new Creative Director & Brand Ambassador

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Rihanna signs deal as the new Creative director and Brand Ambassador of the German sportswear label Puma. The popstar has signed a multi-year contract where she will also be the Brand Ambassador in its Fall 2015 ad campaign for the brand. Riri , shared images of herself rocking a pair of Puma “Basket” style sneakers that has a custom creeper sole on her official Instagram page.

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WWD confirms the news. Rihanna will oversee and guide the designs of clothing and apparel in Puma’s fitness and training line.

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Puma’s CEO Bjørn Gulden said: “Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

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Rihanna has also been named a Global Brand Ambassador, a titled shared by Jamaican sprinter Usain Bolt and football star Mario Balotelli; she’s also to appear on the Puma’s ad campaign for fall 2015.

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