Kate Moss and Cara Delevingne for My Burberry Ad Campaign . The ad was photographed by Mario Testino, who are both wearing Burberry’s Heritage trench coats.
“Kate has such a presence and she has a great sense of humor and style,” Cara said of her co-star. “We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great. I’ve always admired Kate.”
The Burberry’s new fragrance .“My Burberry is the true embodiment of our brand, in scent, in design and in attitude,” said Burberry CEO Christopher Bailey. “A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way.” The scent was “inspired by a London garden after the rain” which is pretty much one of the nicest, distinctive smells of Britain.
The “My Burberry” name apparently came from the way in which proud owners refer to their Burberry trench coats, but it also might have something to do with the interaction of the perfume and campaign. The brand is getting more personal than ever, allowing shoppers to customise their very own My Burberry fragrance bottle, as well as the ending of the TV advert with their own initials.