Alexander McQueen (Born in 1969 in London, took his own life in 2010) has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion. After his death in 2010, United Kingdom Company owner Gucci named long-term assistant Sarah Burton as the new creative director.
Alexander McQueen, (17 March 1969 – 11 February 2010) was a British fashion designer and couturier. He is known for having worked as chief designer at Givenchy from 1996 to 2001 and for founding his own Alexander McQueen label.
His achievements in fashion earned him four British Designer of the Year awards (1996, 1997, 2001 and 2003), as well as the CFDA’s International Designer of the Year award in
McQueen, serve an apprenticeship with Savile Row tailors Anderson & Sheppard, before joining Gieves & Hawkes and, later, the theatrical costumiers Angels and Bermans. The skills he learned as an apprentice on Savile Row helped earn him a reputation in the fashion world as an expert in creating an impeccably tailored look
While on Savile Row, McQueen’s clients included Mikhail Gorbachev and Prince Charles. At the age of 20, he spent a period of time working for Koji Tatsuno before travelling to Milan, Italy and working for Romeo Gigli
McQueen returned to London in 1994 and applied to Central Saint Martins College of Art and Design, to work as a pattern cutter tutor. Because of the strength of his portfolio he was persuaded by Bobby Hillson, the Head of the Masters course, to enroll in the course as a student..
He received his masters degree in fashion design and his graduation collection was bought in its entirety by influential fashion stylist Isabella Blow, who was said to have persuaded McQueen to become known as Alexander (his middle name) when he subsequently launched his fashion career
It was during this period that McQueen relocated to Hoxton, which housed other new designers, including Hussein Chalayan and Pauric Sweeney. It was shortly after creating his second collection,“McQueen’s Theatre of Cruelty”, that McQueen met Katy England, his soon to be “right hand woman”, when outside of a “high profile fashion show” trying to “blag her way in”.
He promptly asked her to join him for his third collection, “The Birds” at Kings Cross, as “creative director”.Katy England continued to work with McQueen thereafter, greatly influencing his work – his “second opinion”
McQueen designed wardrobe for David Bowie’s tours in 1996-1997, as well as the Union Jack coat worn by Bowie on the cover of his 1997 album Earthling. Icelandic singer Björk sought McQueen’s work for the cover of her album Homogenic in 1997. McQueen also directed the music video for her song “Alarm Call” from the same album and later contributed the iconic topless dress to her video for “Pagan Poetry”
McQueen’s early runway collections developed his reputation for controversy and shock tactics (earning the title “l’enfant terrible” and “the hooligan of English fashion”), with trousers aptly named “bumsters” and a collection titled “Highland Rape”.
In 2004, journalist Caroline Evans also wrote of McQueen’s “theatrical staging of cruelty”, in 032c magazine, referring to his dark and tortured renderings of Scottish history. McQueen was known for his lavish, unconventional runway shows: a recreation of a shipwreck for his spring 2003 collection; spring 2005’s human chess game; and his fall 2006 show “Widows of Culloden”, which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric
McQueen’s “bumsters” spawned a trend in low rise jeans; on their debut they attracted many comments and debate. Michael Oliveira-Salac, the director of Blow PR and a friend of McQueen’s said, “The bumster for me is what defined McQueen.” McQueen also became known for using skulls in his designs. A scarf bearing the motif became a celebrity must-have and was copied around the world
McQueen has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion. McQueen became one of the first designers to use Indian models in London
The president of LVMH, Bernard Arnault, caused a stir when he appointed McQueen head designer at Givenchy in 1996, succeeding John Galliano. Upon arrival at Givenchy, McQueen insulted the founder by calling him “irrelevant”.
His first couture collection with Givenchy was unsuccessful, with even McQueen telling Vogue in October 1997 that the collection was “crap”. McQueen toned down his designs at Givenchy, but continued to indulge his rebellious streak, causing controversy in autumn 1998 with a show which included double amputee model Aimee Mullins striding down the catwalk on intricately carved wooden leg
This year also saw McQueen complete one of his most famous runway shows previewing Spring/Summer 1999, where a single model, Shalom Harlow graced the runway in a strapless white dress, before being rotated slowly on a revolving section of the catwalk whilst being sprayed with paint by two robotic guns. Givenchy designs released by Vogue Patterns during this period may be credited to the late designer. McQueen stayed with Givenchy until March 2001, when the contract he said was “constraining his creativity” ended
McQueen’s most celebrated and dramatic catwalk show was his 2001 Spring/Summer collection, named VOSS. The centre piece tableau that dominated the room was an enormous glass box. But because the room outside the box was lit and the inside of the box was unlit, the glass walls appeared as large mirrors, so that the seated audience saw only their own reflection. Finally, after an hour, and when the show began, lights came on in inside the enormous glass case and revealed the interior to be filled with moths and, at the centre, a naked model on a chaise longue with her face obscured by a gas mask. The glass walls then fell away and smashed on the ground.
Alexander McQueen later described his thoughts on the idea used during VOSS of forcing his audience to stare at their own reflection in the mirrored walls for over an hour:
“Ha! I was really pleased about that. I was looking at it on the monitor, watching everyone trying not to look at themselves. It was a great thing to do in the fashion industry—turn it back on them! God, I’ve had some freaky shows.”
Some of McQueen’s accomplishments included being one of the youngest designers to achieve the title “British Designer of the Year”, which he won four times between 1996 and 2003; he was also awarded the CBE and named International Designer of the Year by the Council of Fashion Designers in 2003.
December 2000 saw a new partnership for McQueen, with the Gucci Group’s acquiring 51% of his company and McQueen’s serving as Creative Director.
Plans for expansion included the opening of stores in London, Milan, and New York, and the launch of his perfumes Kingdom and, most recently, My Queen. In 2005, McQueen collaborated with Puma to create a special line of trainers for the shoe brand. In 2006, he launched McQ, a younger, more renegade lower-priced line for men and women.
McQueen became the first designer to participate in MAC’s promotion of cosmetic releases created by fashion designers. The collection, McQueen, was released on 11 October 2007 and reflected the looks used on the Autumn/Winter McQueen catwalk.
The inspiration for the collection was the 1963 Elizabeth Taylor movie Cleopatra, and thus the models sported intense blue, green, and teal eyes with strong black liner extended Egyptian-style. McQueen handpicked the makeup.
McQueen’s death was announced on the afternoon of 11 February 2010. In the morning, his housekeeper found him hanging at his home on Green Street, London W1
On 18 February 2010, Robert Polet, the president and chief executive of the Gucci Group, announced that the Alexander McQueen business would carry on without its founder and creative director.
Right before Alexander McQueen’s death, he had an eighty percent unfinished Autumn/Winter collection, 16 pieces, presented during Paris Fashion Week on 8 March 2010, to a select handful of fashion editors in a mirrored, gilded salon at the 18th-century Hôtel de Clermont-Tonnerre.
Fashion editors picked his final designs. Editors said the show was hard to watch because it showed how McQueen was obsessed with the afterlife. The clothes had a medieval and religious look. Basic colours that were repetitively used were red, gold and silver with detailed embroidery. His models were accessorised to show his love for theatrical imagery. “Each piece is unique, as was he”, McQueen’s fashion house said in a statement that was released with the collection.
After company owner Gucci confirmed that the brand would continue, McQueen’s long-term assistant Sarah Burton was named as the new creative director of Alexander McQueen in May 2010. In September 2010, Burton presented her first womenswear collection in Paris