Rihanna is the new face of the fashion brand Balmain

Caribbean pop diva Rihanna is the new face of the fashion brand Balmain. Creative director, of Balmian Olivier Rousteing, described Rihanna as an “icon” . Rihanna will be featured in the Balmain’s spring/summer 2014 campaign – The ads will be in magazines from January.

“In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”