RiRi Woo is already sold out and only released a few hours ago! http://www.maccosmetics.com/index.tmpl . MAC has collaborated with Rihanna with a partnership of a series of make-up collections .. This is the first time that MAC has worked with a celebrity on anything other than a one-off project. Rihanna has also been been named a “creative partner” of the beauty brand.
“When you think of make-up, the brand that pops into your mind – for something legit – is MAC,” Rihanna said. “Whatever colour you want, it’s like: ‘Let’s go to MAC’. I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved make-up, and I always said that if I do it, I want to do it with a credible brand.”
The first product to launch will be RiRi Woo, a lipstick inspired by the classic MAC red Ruby Woo – a favourite of Rihanna’s.
“Working with MAC, it’s difficult to get a red lipstick that beats Ruby Woo, because it works on every skin tone,” she told WWD. “I had so many different samples to choose from and so many different colours underneath – blue, yellow, orange and pink bases. And I got to pick one that worked, and I tried it on all my friends to make sure it worked on all of our skin tones.”
RiRi Woo will act as an introduction for four seasonal collections – including nails, false lashes, eye palettes and accessories – known as RiRi [Hearts] MAC.
“This is a true, organic collaboration based on mutual admiration and respect,” said John Demsey, group president of the Estée Lauder Cos. Inc., MAC’s parent company. “These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special make-up packaging and flavour.”
The collection will be available online and at Rihanna concerts – there will be a MAC pop-up shop at the Barclays Center in Brooklyn, New York, to coincide with Rihanna’s Diamonds Tour – before launching in stores later this year.
“I really got to play,” Rihanna said of the collaboration. “There’s so much to choose from, and you can mix different textures with different colours and different greens in different eye shadows. I learned so much about the detail of make-up and what makes things look different. What makes it apply different is really important. Every little detail is important.”