H&M announced via Twitter this morning that the superstar Beyonce Knowles will be the new face of their summer 2013 ad campaign, releasing a sneak peek photo from her shoot in the Bahamas.
Stunning! Beyonce for H&M’s “Beyonce as Mrs. Carter in H&M” Campaign
“I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
“Beyonce as Mrs. Carter in H&M” campaign (coinciding with the name of her new world tour!) includes sexy dresses, high-waisted shorts and even a tie-dye bikini, which benefits WaterAid charity. This collaboration will be released in stores in May