I really like the idea of opulence, but refined opulence, so it isn’t like her majesty coming down the runway,” said Rachel Roy   about  her Fall lineup, which debuted with a digital runway show rather than a formal presentation. “I thought, why not give something different a shot?” she explained at the shoot. “We’re always trying to squeeze a handful of editors in the room when there are 5 million people also begging to be in there. With this, I can reach more of our fans and tell the story of the collection in a new way.”



















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