Beyonce named the new Face of H&M



H&M announced via Twitter this morning that the superstar  Beyonce Knowles will be the new face of their summer 2013 ad campaign, releasing a sneak peek photo from her shoot in the Bahamas.

Stunning! Beyonce for H&M’s “Beyonce as Mrs. Carter in H&M” Campaign

“I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Beyonce as Mrs. Carter in H&M” campaign (coinciding with the name of her new world tour!) includes sexy dresses, high-waisted shorts and even a tie-dye bikini, which benefits WaterAid charity. This collaboration will be released in stores in May


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