Versace for H&M limited-edition collection launch include Versace’s own glitzy standards: There was a metallic disco dress, a studded leather bomber jacket and an animal-print-meets-tropical-sunset tank dress for women; and a hot-pink suit, studded tuxedo-style shorts and a palm-tree, second-skirt T-shirt for men
Versace said that she thinks it’s this sort of production, coupled with clothes embellished with sequins, studs, leather and lace, will serve as the antidote for the struggling economy. “It was done totally wrong the last time the economy failed,” she said. “Everyone said, ‘Let’s do safe clothes of a good quality that people will invest in and wear year after year.’ That couldn’t be more wrong. The companies that survived the most were the ones that were recognizable, that stuck to their DNA, and our DNA is glamour.”
She added: “This is a very joyful collection.”
Tropical floral patterns were splashed on tight leggings and tunic tops, and heart-print dresses were covered with beaded fringe. Many models wore hot-pink strappy sandals and carried printed handbags with the South Beach motif and Versace’s Medusa logo.
Many of the styles were updated (and, with top prices of $299, less expensive) interpretations of signature looks of the house as it was first designed by the late Gianni Versace and for the last 14 years by his sister Donatella. “I really wanted iconic moments of Versace,” she said.